Founder and Chief Naming Guru
Tracy brings her unique blend of consumer expertise and innovation/strategy skills plus her super creative thinking to the naming process. She has been naming new products as part of her 25+ year career in innovation, first working at Unilever and then running the Pink Sky agency. Every product concept she has developed has always been given a great name to bring the idea together. In 2013 a light bulb went off when she realized that she was onto something in how she approached naming products for concepts.
This is when she formally launched the unique naming process that is the basis of the Namery – a process that uses the rigor of innovation and insights to get to powerful names. She loves to name almost as much as she loves playing tennis! She could name products and services 24/7!
We like to call Amanda symmetry in motion, part yogi and part brand strategist; she brings the perfect balance of left brain/right brain to every naming project. Having practiced yoga for over 10 years and recently completing a 200-hour yoga certification program, Amanda fully understands how to get her zen on to maximize her creativity and generate names. Combine this with her strong foundation in brand marketing having worked for over twenty years at a mix of both Agency and Client-side positions. Amanda has worked with premier companies in the spaces of CPG, financial services, and telecom. It is this combination of non-traditional thinking, grounded in the fundamentals of marketing that will really turn your naming project on it’s head. So if you’re looking for strategically sound, out of the box thinking and creativity interjected into your new name, just ask Amanda!
Judy is our visual thinker when it comes to naming…part graphic designer, and part strategist – she is an amazingly creative namer. She brings her love of design into the naming process imaging the look and feel of a brand for each name she develops. It helps to ensure the names both sound good and look good when brought to life. She has over two decades of experience in branding and visual communication. Judy is a graduate of Parsons School of Design. She began her career at Interiors Magazine followed by Elle Decor and Metropolitan Home magazines, followed by design work for Lincoln Center. Then she successfully built and has managed her own design practice since 2002 focusing in on the Beauty Industry, including both hair & skin care products bringing both design and strategy to her clients. So if you are looking for a name that can sound great AND has the potential to look great– you have come to the right place.