The Namery’s Proprietary Naming Process
The Namery’s proprietary naming brief template helps clients articulate their naming needs in the clearest detail to ensure success.
Setting The Stage And Getting The Naming Insights
Review of background information and research
Optional: Insight and knowledge generating activities to get to powerful starting points for name generation (when no research exists)
Naming Hook Development
Leveraging Step 2, identify key attributes and language that can serve as different naming “hooks”.
Explore each name hook in a variety of categories to identify name inspiration. E.g. what other products/services might be in the same naming space?
Using inspiration, develop range of names using each “hook” as the umbrella. This ensures broadest range of names across many different directions.
Client Review and Selection
Note: This step happens at least 2-3 times over the course of the process to focus generation on most appealing areas.
Lead Name Screening For URL/Trademark Availability
Clients select short list of top 15-20 names that go through Google, URL and topline trademark screening.
Two factors that make us unique:
- We like to inject insights and learning about your product, the competitive landscape, and your target into the process. Sometimes clients have tons of research on the product/service they are trying to name – if so, we mine all of that for the juicy nuggets for our naming hooks.
- However, many times clients don’t have much in the way of learning/research. In that case, we like to add a step that can include things like ‘friends and family’ interviews, using social media to gather insights, and/or doing interviews with your target to enrich the process. This provides us with a much broader palette to use for our naming inspiration – resulting in names that can better connect and are more impactful.
- The more unique hooks we identify, the more directions we can explore for naming development – which translates into greater naming success.