We have experience naming start-ups, JV’s, not-for-profit organizations, and renaming established companies. This type of naming requires extra care and effort to make sure it works for all audiences – the customers, the investors, the employees, and beyond. It can be the most challenging of all.
We have extensive experience naming new products– especially in the world of CPG. We know a product name must work extra hard on the crowded store shelf, online, etc. to get your consumer’s attention.
We have experience naming apps for both B to C and B to B businesses. Because a service or app is not seen on a shelf, its name has to work even harder to communicate what it offers.
Sometimes clients come to us with a portfolio of products individually named. The result is a variant architecture that creates a lot of confusion to your customer since they can’t clearly understand how each product is different. We work with businesses and brands to give the entire range a naming architecture so that each product appeals to a distinct segment.
Finding the right name is only part of the company naming equation. We provide preliminary trademark research with the lead names we develop, typically a search of the USPTO.gov database and Google search results. Once the top 1-2 name finalists are determined, we can provide a comprehensive trademark search into any look alike or sound alike names. We recommend reviewing all final research findings with your legal counsel and ask them to file a trademark application.
When developing names for global products and services we partner with Translations Direct to ensure a name works well in all relevant regions.